A month ago I had the pleasure of conducting an interview with Peter Kosmala, a #privacy expert heading the Certificate in Information Privacy from York University. I went back to look at the impact of this article: • the session was recorded on Zoom; • the result was edited with Camtasia and uploaded to YouTube; • the automated transcript was copied to a Google Docs to separate who was talking into distinct paragraphs; • #ChatGPT was used to correct and improve the text; • I read and made adjustments based on my own expertise; • the result was published in my LinkedIn #NoConsentNoTracking newsletter. Statistics: • Audience: 10,000+ (marketers, analysts, legal professionals, managers, students) • Newsletter subscribers at the time: 1,000+ (now 2,000+) • Impressions: 995 (post viewed on screen, just an estimate) • Views: 996 (full article viewed, also just an estimate) • Engagement: 15 reactions, 1 comment, 1 reshare... 1.7% (17/995) may seem low, but it is a common occurrence in content marketing! • The video & article was shared with about 200 students and will be reused in the future • Time spent doing all of this? Countless hours! Findings: • Content marketing is a long-term endeavour. While only a handful of people may interact with the content, brand awareness is still created. • Conversions - for me, that would be a consulting mandate or paid conference opportunities - may only come months later and would be the result of this article and other publications and activities (i.e., attribution is virtually impossible). What do you think of this? Any other thoughts? (article link in comment)