Stephane Hamel
Digital marketing & analytics shaped by data governance, privacy and ethics | Educator · Speaker · Consultant
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May 18, 2023
Are you familiar with websites like “Have I Been Pwned” and “World’s Biggest Data Breaches & Hacks” featured on Information is Beautiful? These platforms provide a wealth of knowledge about #dataleaks and paint a compelling picture of the evolution and consequences of compromised data.
The article below delves deeper into how continual and repeated #databreaches can piece together an alarmingly comprehensive profile of an individual. As we transition towards a stronger emphasis on 1st-party data, the “risk surface” for consumers is set to expand.
In their pursuit for deeper customer insights, #digitalmarketing professionals are increasingly collecting more personal information. Yet, this is often done under the aegis of poorly implemented #privacy policies and lax #infosec, thus expanding the potential for data breaches.
A #NoConsentNoTracking philosophy seeks to critically evaluate data strategies to ensure that our quest for “better understanding our customers” doesn’t translate into an open invitation for data breaches and #dataprivacy infringements and that “we care about your privacy” becomes a way of doing business rather than “privacy washing.” After all, safeguarding our customers’ data is a trust that we, as brands and as #marketing and #digitalanalytics professionals, should strive to uphold diligently.
#dataethics
May 18, 2023