Stephane Hamel
Digital marketing & analytics shaped by data governance, privacy and ethics | Educator · Speaker · Consultant
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December 19, 2021
"Even if a company doesn’t have your name (which they probably do), they can still acquire your address, internet search history, smartphone GPS logs, and other data to pin you down. Yet this flawed, dangerous narrative persists and continues to persuade lawmakers, to the detriment of strong privacy regulation."
"But if you had to name 50 fun facts about yourself, the odds of all those applying to someone else dramatically drop."
"Many privacy - and data-related bills - distinguish between data that is “personally identifiable” and that which is not, and assume that distinction is enough to set safe restrictions."
That's why the concept of #NoConsentNoTracking is so important!
Furthermore, a study published in Nature Communications in July 2019 reveals that "Using our model, we find that 99.98% of Americans would be correctly re-identified in any dataset using 15 demographic attributes." Source: https://lnkd.in/dTnYS4U8
Not 50, like Mr.Sherman suggests, not hundreds or thousands, like #databrokers claim, only 15!
#dataprivacy #dataethics #digitalmarketing #privacycompliance
December 19, 2021