Following on yesterday's thoughts... What would you think of an "incremental consent" scenario? I often say consent popups are the worse thing since the advent of the BLINK tag. Could we do something about it? Deferring consent to where it is needed would make much more sense than asking everything at once in an annoying popup. Website analytics doesn’t need to use cookies/localStorage, collect personal data (IP can be excluded from stored data), and it can be stored in the EU—so from a legal perspective, no consent would be required. In the privacy policy, there could be a statement to that effect—reinforcing a positive perception of purpose. Asking for marketing consent doesn’t make sense if there is no real, minimal engagement. So asking on the 2nd page or after a meaningful user action would make more sense. This could lead to better marketing as money wouldn’t be spent to reach an unqualified audience. Consent for the collection of personal data could be postponed to where it is actually taking place. I think it would be interesting to see something like that. Or would it become annoying for the user to be asked for consent a couple of times, for different purposes? Thoughts? Have you ever heard of a consent solution that works like this? (Note: in order for something like this to work, there needs to be a way to recognize the early consent state across the 1st two pages... or a hash/querystring passed to the 2nd page) #NoConsentNoTracking #digitalanalytics #digitalmarketing #dataprivacy #GDPR #consentmanagement