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Stephane Hamel
Digital marketing & analytics shaped by data governance, privacy and ethics | Educator · Speaker · Consultant
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February 8, 2024
#Gemini, #Google's own #ChatGPT is now available in Canada. I just tested it with something simple: "What is #NoConsentNoTracking?". Not bad at all given I'm pretty much the only one using this hash tag. #NoConsentNoTracking is a movement advocating for increased user control over online data collection and tracking.expand_more It emphasizes that companies should not track users' online activity without their explicit consent.expand_more Here are some key aspects of the movement: Core principles: • Informed consent: Users should clearly understand what data is being collected about them, how it's used, and who has access to it. Consent should be freely given and easily withdrawn.expand_more • Transparency: Companies should be transparent about their data collection practices, including what data is collected, how it's stored, and for what purposes. • Control: Users should have control over their data, including the ability to access, correct, and delete it. • Respect for privacy: Companies should respect users' right to privacy and only collect data that is necessary for legitimate purposes. Advocacy: • The movement promotes legislation and regulations that strengthen user privacy and data protection rights.exclamation • It encourages users to be more aware of their online privacy settings and make informed choices about data sharing. • It supports the development of privacy-enhancing technologies that give users more control over their data. Criticisms and challenges: • Critics argue that #NoConsentNoTracking is impractical or infeasible, as some degree of tracking is necessary for many online services to function.exclamation • Balancing user privacy with legitimate business interests can be difficult. • Enforcement of user consent and data protection rights can be challenging. Overall, #NoConsentNoTracking represents a growing concern about online privacy and the increasing amount of data collected about users. It advocates for a shift in power towards users, giving them more control over their personal information.
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February 8, 2024