Stephane Hamel
Digital marketing & analytics shaped by data governance, privacy and ethics | Educator · Speaker · Consultant
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February 22, 2022
I first spoke at eMetrics nearly 15 years ago - today the conference is called the Marketing Analytics Summit (MAS). Each year, a topic emerges as the focal point of the #digitalanalytics industry. Whether it's data quality, attribution, maturity, BigData, governance or something else, this year there seems to be a lot of interest in #dataprivacy.
As we are torn between legal compliance, technical prowess and marketing imperatives, some are working on a near future where privacy by design and by default will be at the heart of our daily lives. I've learned a lot since my turn toward #privacytech and will have the opportunity to share some of the lessons I've learned, the solutions I've discovered, and a future where privacy will be seen as a brand asset rather than an open sore.
Many will cover, one way or another, this important topic: Simo Ahava, Cory Underwood, Maciej Zawadzinski. You will also hear from other wise people like Ken Williams, Dylan Lewis, Yael Farkas, Mehwash Zafar, June Dershewitz, Adam Greco, Sharon Flynn, Dawn Stitzlein, Meagan White, Geddy van Elburg, Doug Hall, Ashley Friedlein, Matt Gershoff, Gurleen Kaur MS, MBA, Shanelle Mullin, John Carney, Hussein Kassam and of course, our beloved industry godfather, Jim Sterne (I hope I didn't forget anyone!)
Register here: https://lnkd.in/dCip4U6m
February 22, 2022