In my recent article, “Behind the Success Curtain,” I delved into the topic of #ageism and other challenges in the #digitalmarketing & #digitalanalytics #job landscape. The feedback was enlightening, and I'd like to share some highlights.
Cleve Young astutely noted, “Self-awareness is all too often lacking in people. In this case, people who make hiring decisions” and addressed some misconceptions:
🔹 “Older people don’t work hard, they want to coast”: Cleve retorted, “It’s about results, not just effort.” More experience means efficiency, precision, and superior decision-making.
🔹 “We need fresh thinking and adaptability”: Cleve responded, “I’ve changed career paths several times, which has required regular adaptability. Young people talk about it, I’ve proven it over decades.” My journey, parallel to the internet’s evolution, has enriched my perspective, enabling me to offer insights that younger counterparts might miss.
🔹 “We want to work with people who will ‘grow with us’ and be future leaders”: Data shows younger talents often job-hop, while seasoned professionals stay committed, bringing vast networks and mentorship skills.
🔹 “They don’t understand ‘new technologies’”: “New” technologies are merely evolutions of older ones, and when you master the fundamentals, you can adapt to any new technology. Take Adobe Analytics, which I haven’t used recently but was once an expert in, I’m confident in my ability to quickly get back to it. My recent work with a CMP I had never used before, was not only swift, I also identified issues that would have been overlooked by those with less experience. I was also able to guide the client beyond the mere implementation.
🔹 Jules Stuifbergen on #Measure Slack, highlighted a unique challenge I’m facing: “What might play a role as well is that there’s just not many jobs out there for a man of your status. I mean: ‘everyone’ knows your name (as the inventor of the maturity model, as seasoned industry veteran and speaker), so they won’t consider hiring you for anything less than Boss level Analytics Chief.” It’s frustrating to be told, “We don’t have enough work at your level,” which is a way to say, “we can’t pay you.” It’s not about the pay; it’s about the chance to contribute my expertise to a passionate team!
Read the full article & comment here: https://lnkd.in/g6zfJ6iT