Stephane Hamel
Digital marketing & analytics shaped by data governance, privacy and ethics | Educator · Speaker · Consultant
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February 2, 2021
Lennart Svanberg asked, "You've been very successful in reaching out to the community with your great ideas, how have you managed to do this? What is your recipe for reaching "the right people" with a new theory about digital analytics?”
There is no recipe, but here are my tips.
► Create: Jim Sterne told me, "write a book!" when I first met him in 1996. I never did... but I launched a tool in 2005 and I was very close to my users. I created the DAMM in 2006. None was an instant success - it took years!
► Share: I will never achieve level 1000 like Avinash or Simo, but I read, I comment, I get involved in the community. It takes me way too long to write an article, but sharing knowledge strengthens my own.
► Speak: I had over 120 occasions to share my thoughts. I spoke at conferences without any compensation and paid my own T&E... I cringe when people complain their employer isn’t paying for them to attend a conference… it’s YOUR career, invest into it!
► Your career is a business:
a) increase your value in the market;
b) deliver value to your client/employer;
c) be compensated accordingly.
If those aren’t aligned, do something!
I love what I do and sometimes I give too much. That’s why I find myself teaching rather than heading a multimillion-dollar business! :)
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February 2, 2021
Discussion about this post
Robert Petković
4 years ago
📈 Analytics consultant 📊 Translating charts into sentences
I've read your suggestion on writing a book some 5-6 years ago and I thought that's great idea (you know, we've been talking about that a lot). Later I heard that every time you say to someone you will write a book, the chances that you actually will drops some 1-5%. So, you definitely won't be writing a book and it seems to me that I'm also gradually moving away from that concept. Sadly.
However, I know that following your path (in my own way) makes sense a lot, especially if you love teaching. Looking at some brilliant minds making cool stuff and doing great things after you told them they should so or pushing them towards those goals is priceless and (in my humble opinion) really selfless. As any good teacher will always say.
Jim Sterne
4 years ago
Generative AI Use + Adoption, Marketing Analytics, Technology Evangelist, Author 13 books -"The New Science of Customer Relationships: Delivering on the One-to-One Promise with AI" (July 2025)
In 1996, "Write a book" was a good idea. Today, "Write a blog and keep it up!" is a better idea. A good, consistent blog can become a book, or a Twitter following, or a Clubhouse room ;-)
Pierre DeBois
4 years ago
Founder and CEO, Zimana Analytics / Google Analytics (GA4) / Social Media / Marketing / Data Science Services
I think launching a tool was certainly valuable for you, possibly a stronger decision than a book because it forced a deeper understanding of issues related to analytics. That's what I see when I read your posts!