[#NoConsentNoTracking] It's the story of an avid gamer who knew his girlfriend wouldn't approve of the price of his dream machine. So he'd show her the most expensive computers only to come back later with the lower-priced, perfect-for-work, ideal alternative... knowing full well that's what he wanted in the first place! This works for many other things, and women can use the trick with their boyfriends ;) Don't thank me for the idea. "Conditioning" is an old marketing trick. Let's now focus on our main #Topics. #FLoC stretched the rubber band and allowed #Google to test how far they could go. It was not well received. Now, some are praising G for "listening to feedback." Really? Like other recent proposals to retain data collection while trying to balance #privacy, this sets a precedent where tracking is done by the browser itself, and "information" (not raw data) is passed on to third-party sites. This would be the first time that interests are so clearly transmitted in real time. I think the likelihood of other browsers adopting this API is very low. I don't see Apple, Mozilla and certainly not Brave Software implementing something like this. So, ultimately, who will it benefit? Don't forget Topics is opt-out, not opt-in, so I find the first statement in the Google blog post ludicrous: "We started the Privacy Sandbox initiative to improve web privacy for users." Really? #digitalmarketing #dataprivacy #dataethics #chrome