Stephane Hamel
Digital marketing & analytics shaped by data governance, privacy and ethics | Educator · Speaker · Consultant
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April 19, 2022
Playing with #OpenAI:
Q) Explain why strong data ethics are important to digital marketers in less than 250 words.
A) Digital marketing is built on a foundation of data. Marketers rely on data to segment audiences, personalize messages, and track results. With so much riding on data, it’s important that marketers have strong data ethics.
Data ethics ensure that data is collected and used responsibly. It includes things like obtaining consent from people before collecting their data, ensuring that data is accurate and up-to-date, and protecting people’s privacy.
Strong data ethics are important to digital marketers because they help build trust with consumers. When consumers trust marketers, they’re more likely to engage with their content and buy their products.
#dataprivacy #dataethics #NoConsentNoTracking #digitalmarketing
April 19, 2022