Remember the #privacy ad from #Apple a couple of weeks ago? #Meta couldn’t resist and came up with a response: “Good Ideas Deserve To Be Found.” As Cory Treffiletti rightly point out in MediaPost (2), the ad “attempts to take the path that tracking delivers personalized ads, and that personalized ads are fun for everyone!” This is one of the most frequent justifications I hear: if I’m going to be served some ads, I rather have them tailored to my taste and interests. But #contextualadvertising would actually serve the same goal without the sneaky data collection. . . I couldn’t say it better: “ . . . while the ad tries to make the case for leveraging data to personalize the experience, it also taps into the inherent problem with #socialmedia (and #surveillancecapitalism in general). Social media overdoes everything! It creates pressure for people to ‘fit in.’ So the ad further establishes social media as nothing but a shallow playground for ads to be delivered to an addicted audience scrolling endlessly for something to fill a void.” (parenthesis mine) Oh! Sure, there is a brighter side: “Show the world we care about issues,” which, in the ad, “boils down to buying eco-safe sponges.” Talk about being ecoresponsible! Treffiletti concludes with this: “Create a fair and balanced, reciprocally beneficial relationship with the audience. Convince me that I should allow you to use my data in return for some of those billions of dollars being put to use in helping cure society of what ails it.” This is the basis of #marketing: building trust. The ad is below - and it would be a great exercise to spot everything that is right (or wrong) with it! Thanks to John Roa at Caden for pointing out this story! #NoConsentNoTracking #dataprivacy #dataethics #digitalmarketing