Stephane Hamel
Digital marketing & analytics shaped by data governance, privacy and ethics | Educator · Speaker · Consultant
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May 2, 2022
There’s an update to the famous quote, “Half the money I spend on advertising is wasted.”
▶ “Half of consumers receive the wrong marketing message from retailers & brands”
Based on YouGov study: “Among the 49% of U.S. consumers who stated they were incorrectly targeted, 88% acted against the brand, with 42% saying they immediately unsubscribed to all of the brand’s marketing content, 24% choosing to block all content from the brand on social media and 22% deciding not to purchase from the brand again.
The number one frustration—cited by 42% of consumers—is being retargeted with the same item they had just purchased.”
//via Caden newsletter, link in comment
#marketing #digitalmarketing #dataprivacy
May 2, 2022