Stephane Hamel
Digital marketing & analytics shaped by data governance, privacy and ethics | Educator · Speaker · Consultant
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November 22, 2023
Top 10 responses I hear when discussing about #dataprivacy with marketers:
1. 🤦 “Yes, I get that, privacy is really important, but can I still do…”
2. 🤦 “You’re right, but we're different!”
3. 🤦 “Google says it’s OK to use Consent Mode when consent is rejected.”
4. 🤦 “If we don’t, our competitors will.”
5. 🤦 “I know, but there’s nothing I can do; it’s our 3rd-party provider…”
6. 🤦 “People don’t really care about privacy anyway and they prefer personalized ads and experiences.”
7. 🤦 “We’re not based in Europe, so GDPR doesn’t apply to us.”
8. 🤦 “The data is anonymized anyway.”
9. 🤦 “It was clearly stated that downloading our ebook would result in a subscription to our newsletter.”
10. 🤦 “Everyone is doing it!”
Bonus: “I checked with our lawyer and he said we’re OK.”
#NoConsentNoTracking #digitalmarketing #ethicalmarketing
November 22, 2023