Two #marketing professors and I were working on the final exam, seeking out interesting articles and thought-provoking questions. Then #ChatGPT was born (yes, we can talk about birth here!). Like many others, I tested it and was blown away by the quality of the answers. I asked some basic questions, tried out some code generation, and then I experimented with something else... I took text from one of the articles we planned to use and posed the questions we had carefully crafted for the exam. I won't share those examples here... because, as Shital Shah, Principal Research Engineer at Microsoft said on Twitter: "ChatGPT was dropped on us just bit over 24 hours. It's like you wake up to the news of first nuclear explosion and you don't know yet what to think about it but you know world will never be the same again." Paul Roetzer, Founder of the Marketing AI Institute, shared his conversation with ChatGPT. He inquired about how marketers and writers can use it, if it could replace #GoogleSearch or #chatbots and service agents. But above all, will it impact #creativity, the #economy, and our #future?" There are countless examples, each one more impressive then the other. Christian Beltrami, who has used #DallE to create stunning works of art and more, recently shared a poem about the bromance between hockey players Cole Caufield and Nick Suzuki! #ai #research #marketing #digitalmarketing #engineering (and yes, I asked ChatGPT to proof and improve my initial text!)