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Stephane Hamel
Digital marketing & analytics shaped by data governance, privacy and ethics | Educator · Speaker · Consultant
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November 30, 2024
When ChatGPT launched in November 2022, I didn't hesitate to integrate it into my classes at FSA ULaval. Two years later, the AI landscape has exploded with specialized tools that push the boundaries of what’s possible. I just tested AnswerThis with the following prompt: “Write a 500-word essay with at least one citation, using references less than a year old, on digital marketing and privacy, with references to the work of Stéphane Hamel.” (No, not an ego trip - just a way to gauge the output’s quality and accuracy. 😉) The results? Honestly, impressive. Sure, it’s not flawless, but to the average reader, spotting inaccuracies or gaps would be really tough - if not impossible - and very time consuming. And the customization options are next-level: → Use only academic databases, or mix with web sources (.gov, .edu, etc.). → Toggle in-depth research parameters. → Get a ready-to-use bibliography in any style (APA, Chicago, you name it). You can download a polished PDF or Word document. Adjustments? Bibliography tweaks? All ready to go in a few minutes. But here’s the big question: As someone running 100% online courses, designing assignments or exams that are somewhat AI-proof is now nearly impossible. Academia is struggling to keep up. Some students are downright ingenious with these tools - kudos to them! (Others… well, let’s call it lazy opportunism or outright cheaters.) I’m actually reviewing all assignments and exercices for next semester. What’s your take? → Shift the focus entirely to critical thinking and AI literacy? → Rethink traditional assessments altogether? → Go back to physical exams with pen & paper as some teachers are doing?
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November 30, 2024